Dana White reacts to Joe Rogan's racism comments, says Jon Jones is very popular for UFC business

Joe Rogan recently came out and said that his comments about Jon Jones' lack of popularity and racism somewhat intertwining, were misinterpreted by "click" hungry media members.

The hot-button issue, naturally, was soon brought up in a conversation with Ultimate Fighting Championship (UFC) president Dana White on a recent edition of "The Download," and the Las Vegas fight boss defended his color commentator's comments, saying that they were indeed misconstrued.

Furthermore, White says questioning Jones' popularity is uncalled for because -- despite the fact that he's had his issues during his championship reign (like this this one and this one) -- he is still very popular as far as UFC business is concerned.

Check it out:

"Who says Jones isn't popular? I mean, as far as our business goes, Jones is very popular. I think Joe is saying, ‘Why isn't he this massive superstar? The guy is so talented, his brothers are two NFL players, etcetera, etcetera.' There's no doubt that Jon has had his share of issues since he's been the champ, but I wouldn't say that Jon Jones isn't popular."

Perhaps the fact that  "Bones" doesn't get the same UFC marketing push as Ronda Rousey may have something to do with him not yet reaching "massive superstar" status.

But, we'll table that topic for another day.

White went on to squash any conspiracy theories that Jones' lack of popularity, if there is any, isn't because his skin color; pointing out several prominent African-American athletes -- past and present -- whose popularity is sky high.

He also pointed to himself, admitting that he isn't very liked by many (mainly this guy), while others like him a great deal.

"Mike Tyson is black. Muhammad Ali is black. LeBron James is black. There are a lot of guys out there that are black that people love. There's people out there that don't like them too. But you're a human being, man. Some people are going to like you and some people aren't. I'm white. There's a lot of people that like me and a lot of people that don't."

Poor "Bones."

UFC's Light Heavyweight champion of the world somehow ends up being the center of a controversial conversation when he never even opened his mouth.